Marketing Content Examples For B2B Businesses The most effective marketing content is emotionally charged. It gives new concepts and ideas to help people tackle problems. The most effective marketing content is entertaining, whether it's an eye-catching video or a precise white paper. It provides value to its viewers and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:. Blog Posts Blog posts are a very popular type of marketing content that businesses use to share insights or thoughts on their website. They can be informative or cover any subject. They may include polls, audio, video, or images to make the content more interesting. This can improve on-page SEO (search engine optimization). To write high-quality blog posts, you must first conduct market research to verify and discover some key information about your readers. Once you have a clear knowledge of your target audience, you can begin brainstorming and writing. Blog posts can be classified into several categories, including how-tos, listsicles, and infographics. These types of blog posts will ensure that your website is brimming with variety and provides the value your audience expects. A blog post on how-to, for example, can help your readers learn new techniques and help them resolve an issue. This makes it an essential piece of marketing content that keeps your readers engaged. Acurated list is a form of blog post that utilizes numerous real-world scenarios to prove a particular idea. This kind of blog post could also be used as a marketing tool to boost brand recognition and credibility. Case Studies Case studies are not as sexually attractive as a viral blog post, but they can be one of the most effective marketing content pieces you can make. They're great for showcasing the expertise and generating trust among potential customers. A good case study aims to help your audience solve an issue by demonstrating the way your product or service has helped a customer resolve a similar issue. Use infographics and videos to make your case study more interesting. Be careful not to turn your case studies into ads as this will reduce the credibility of your business. Instead, concentrate on creating a resource that will motivate and inspire your readers. You can also make use of case studies to show client testimonials and user-generated content (UGC). This helps build trust and makes your site more credible. UGC is most effective when it is backed up by data. White Papers White papers unlike feature articles and blogs, are usually longer and provide more research and information. B2B businesses use them to demonstrate their thought leadership or provide a unique viewpoint to help readers make buying decisions, understand more about an industry, or solve business problems. Because of their extensive amount of in-depth content They are an excellent way to build trust with casual readers and positioning businesses as an expert source of information. They can also help potential customers move through the sales funnel. White papers can take many formats but the most effective ones are created for specific groups. This means that everything from the tone of voice to distribution strategy should be designed to appeal to your ideal reader. White papers often provide research findings, however it's easy for them to stray into the realm of theory without providing readers with practical examples. what is content marketing and problem-solving papers must include some type of success stories to keep readers interested. White papers are also increasingly incorporating interactive designs. They let readers filter charts and data tables to focus on the information they want which makes it easier for them to digest the information at a high level and traverse the sales funnel. Videos Videos are a powerful method of communicating with your audience and are an excellent way to promote your business in a lively and interactive manner. They're great to capture the attention of your customers and also presenting complicated concepts easily. Tutorials, instructional videos and demonstrations are a few of the most popular video types. These videos are meant to educate your customers about your products and increase their loyalty. These videos can be used to highlight the expertise of your industry and can be used as a blog post, or even as a part of an sales presentation. They are a great way to connect with your customers, particularly if they are relevant to current events or cultural trends. You can use testimonials to increase confidence in your brand and encourage new customers. You can ask existing clients to record a video about their experience with your product or organize an AMA session on Reddit. You can create screen-shares and how to videos that are titled in accordance with specific pain points. For example, if you have an e-commerce service that assists small to medium-sized businesses manage their online store, you can title your video How to Create a Shopify Store. This will assist you in ranking it in search engines. Testimonials Testimonials can be used as social proof to help people feel more confident about a company. These can be used in either video or text format, and they're a great way to boost sales and improve the image of a company online. Testimonial marketing content is a great option because it is focused on the particular requirements of each customer and how the company's product or service solved those problems. It also gives credibility to the business because it shows that other people have already tried the product and found it beneficial. If you choose to use testimonials make sure that they include the name, company name, and the name of the person who wrote them. This will enhance their credibility. Make the testimonials as personal as possible by including faces. This can also help to create an emotional connection between the brand and its customer. While some companies prefer to have separate testimonials pages, you can also include them on other pages on your website. For instance the case where a testimonial refers to a particular product you can show it on the relevant product or checkout page. This approach will avoid the testimonials page from being visited less frequently than other pages, and it will still provide the same social evidence. Interactive Landing Pages Interactive elements on landing pages increase the engagement of visitors. This type of content will assist you in reaching your goal of converting visitors to leads. Rather than being a static website with a sign-up form and other marketing content, interactive pages can provide an experience that delights your customers. This interactive landing page for Mooala's dairy-free dairy milk takes a playful approach in order to keep the user engaged. The page includes a simple sign-up form with various options, which speed up the conversion process further. This interactive landing page created by TransferWise is another example. The first screen provides real-life success stories as well as social proof to convince prospective customers that the service is worth it and then lets them fill out a simple form to learn more about how the service functions. A landing page can be an effective method for B2B marketers to build an email list. In exchange for contact information you could offer an eBook or webinar, free trials, or other content that could draw people to sign up. Headache Trackers In the stage of consideration, which is when the customer has identified their problem and is researching solutions, content should educate customers about the causes of headaches and remedies. Examples include infographics that share data on the top causes of headaches or white papers that present exclusive research into the science behind headache remedies. White papers typically require users to provide their email address to gain access. This helps to build trust and authority for the brand with potential customers. Headache trackers, apps that help users monitor things like their food intake and stress levels, could also be beneficial content for the consideration phase, Minen says. But, users should be careful about drawing conclusions based on the tracking data, she adds. It may not be a true representation of their triggers for headaches.
what is content marketing
